Answer Engine Optimisation
Be the answer, not just a result.
Buyers are asking questions. AEO makes sure your brand is the one that answers them.
Answer Engine Optimisation structures your content, schema, and expertise signals so that Google's featured snippets, People Also Ask boxes, voice assistants, and AI Overviews all point to you. If you're not the answer, you're invisible — no matter how good your product is.
8%
Average CTR for featured snippets vs 2% for normal results
50%
Of searches are now voice or question-based
Position 0
Ranking above the #1 blue link
↑ Trust
Being the answer builds authority instantly
What's included
Everything you need, nothing you don't.
No lock-in contracts. Month-to-month. Full transparency on what we're doing and why.
- Featured snippet optimisation
- People Also Ask targeting
- Voice search optimisation
- FAQ schema implementation
- Structured data markup
- Question-based content creation
- Knowledge panel optimisation
- AI Overview targeting
- Long-tail question keyword research
- Answer box monitoring and reporting
FAQs
Common questions
What is Answer Engine Optimisation?
AEO is the practice of structuring your content so that search engines and AI tools serve it as the direct answer to a buyer's question — in featured snippets, voice responses, People Also Ask boxes, and AI Overviews. It's about owning the answer, not just ranking for a keyword.
How is AEO different from SEO?
Traditional SEO focuses on ranking in the list of blue links. AEO focuses on appearing above those links — in the answer box, snippet, or AI Overview. It requires structuring content specifically to answer questions clearly and concisely, with the right schema markup to help search engines understand it.
Does AEO work for small businesses?
Absolutely. Many featured snippets and People Also Ask answers come from small, niche-authority sites — not just big brands. If you clearly answer a specific question better than anyone else, you can claim that position regardless of domain authority.
How quickly does AEO show results?
Faster than traditional SEO in many cases. Featured snippet and PAA optimisations can take effect within weeks of implementation. AI Overview visibility can follow within 1–3 months as content gets crawled and evaluated.
See where you're winning — and where you're invisible.
Get a free audit of how your brand shows up across Google, AI assistants, and answer engines. No obligation, just clarity.