Google Ads Management
Google Ads Melbourne — Ads that actually pay for themselves.
Search, Shopping, Display, and Performance Max campaigns built for Australian businesses.
Most Google Ads accounts are bleeding money — on the wrong keywords, to the wrong audiences, with no clear attribution. We build and manage campaigns where every dollar is tracked back to a real business outcome.
200%+
Average ROAS improvement after audit
Day 1
Visibility — unlike SEO, Ads work immediately
30%
Average wasted spend in unaudited accounts
Full
Conversion tracking on every campaign
What's included
Everything you need, nothing you don't.
No lock-in contracts. Month-to-month. Full transparency on what we're doing and why.
- Google Ads account audit
- Search campaign setup and management
- Performance Max campaigns
- Shopping campaigns
- Display and remarketing
- Keyword research and negative keywords
- Ad copy creation and A/B testing
- Conversion tracking setup
- Landing page recommendations
- Monthly performance reporting
Why most Australian businesses waste money on Google Ads
Google Ads is the most powerful paid acquisition channel available to Australian businesses — but it's also incredibly easy to waste money on. The most common issues we see: broad match keywords capturing irrelevant traffic, no negative keyword lists, poor quality scores driving up cost-per-click, ad groups with too many keywords diluting relevance, no conversion tracking so there's no idea what's actually working, and landing pages that don't match ad intent. Before we spend a dollar of your budget, we audit every element of your account.
Search campaigns — capturing high-intent buyers
Google Search campaigns put your ad in front of people who are actively searching for what you offer — the highest purchase intent of any advertising channel. A well-structured search campaign with tight keyword grouping, compelling ad copy, and relevant landing pages can deliver outstanding returns. The key is specificity: broad, generic campaigns waste money on unqualified clicks, while tightly themed ad groups targeting specific buyer intent convert at much higher rates.
Performance Max — Google's AI-powered campaign type
Performance Max (PMax) campaigns use Google's machine learning to show your ads across all of Google's channels — Search, Display, YouTube, Gmail, Discover, and Maps — from a single campaign. When set up correctly with quality creative assets and proper conversion goals, PMax can be extremely effective. When set up poorly, it burns budget with no visibility into performance. We configure PMax with the asset groups, audience signals, and conversion goals that direct Google's AI toward your actual buyers.
Google Ads for Melbourne businesses
Melbourne is one of Australia's most competitive advertising markets, particularly in industries like legal, financial services, real estate, healthcare, and trade services. Cost-per-click for competitive Melbourne keywords can be significant — which is why professional management that maximises your Quality Score, improves landing page relevance, and constantly optimises bidding strategies is essential. We know the Melbourne market and build campaigns that compete effectively without overpaying.
Combining Google Ads with SEO for maximum results
Google Ads and SEO serve complementary roles in your marketing strategy. Ads deliver immediate visibility and measurable returns while your organic SEO strategy builds long-term compounding traffic. Data from your Ads campaigns — which keywords convert best, which ad copy resonates, which landing pages perform — directly informs your SEO content strategy. Businesses that run both in coordination consistently outperform those that treat them as separate channels.
FAQs
Common questions
How much should I spend on Google Ads in Australia?
Minimum effective budgets vary by industry. Highly competitive industries like legal, finance, or trades in major cities typically need $3,000–$10,000+ per month to generate meaningful volume. Less competitive niches or regional businesses can see good results from $1,000–$3,000 per month. We'll give you a realistic assessment for your specific market.
How quickly do Google Ads start working?
Ads can drive traffic from day one. However, it takes 2–4 weeks of data to optimise campaigns properly — to identify which keywords, audiences, and ad variations are performing, and to let Google's algorithm exit the learning phase. Expect meaningful optimisation to happen in month one and consistent improvement thereafter.
Do you charge a percentage of ad spend or a flat fee?
We charge a flat monthly management fee rather than a percentage of spend — so our incentives are aligned with your results, not your budget size. We'll recommend the right budget for your goals, not the maximum you'll tolerate.
What's a good ROAS (return on ad spend) for Australian businesses?
This varies significantly by industry and margin. For e-commerce, a 3–5× ROAS (returning $3–$5 for every $1 spent) is generally considered good. For lead generation, we focus on cost-per-lead and cost-per-acquisition rather than ROAS. We'll establish the right KPIs for your specific business model.
Can you take over an existing Google Ads account?
Yes — and we typically prefer to start with an audit of your existing account before any changes. Most accounts we inherit have significant waste and untapped opportunities that can be addressed before increasing spend.
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