Generative Engine Optimisation
Get cited by AI. Get chosen by buyers.
When someone asks ChatGPT or Gemini for a recommendation — will they mention you?
GEO is the practice of structuring your content, authority, and brand signals so that AI language models recommend you when buyers ask for solutions. It's the fastest-growing visibility channel in search — and most Australian businesses have zero presence in it.
40%
Of AI answers now include brand recommendations
8wks
Average time to first AI citation
3×
Higher trust when recommended by AI vs ads
↑ Fast
Fastest growing search channel in 2025
What's included
Everything you need, nothing you don't.
No lock-in contracts. Month-to-month. Full transparency on what we're doing and why.
- AI visibility audit across ChatGPT, Gemini, Perplexity, Copilot
- Brand mention and citation tracking
- Content restructuring for AI comprehension
- Entity and knowledge graph optimisation
- Authoritative source building
- FAQ and structured Q&A content
- AI Overview optimisation
- Prompt-response testing and monitoring
- Monthly AI citation reports
- Competitor GEO gap analysis
FAQs
Common questions
What is GEO?
Generative Engine Optimisation (GEO) is the practice of optimising your brand and content so that AI tools like ChatGPT, Gemini, and Perplexity cite and recommend you in their responses. As more buyers use AI to research purchases, being mentioned in AI answers is becoming as valuable as ranking on page one of Google.
How do AI tools decide who to recommend?
AI models are trained on vast amounts of web content. They're more likely to cite brands that have strong, consistent, authoritative content across multiple sources — your own website, third-party publications, reviews, and mentions. GEO is about building that footprint.
Is GEO different from SEO?
Related but distinct. Traditional SEO focuses on ranking in Google's blue links. GEO focuses on being mentioned in AI-generated answers. Both matter — and our strategies address both simultaneously.
Can you measure AI visibility?
Yes. We use tools that query AI assistants with your target keywords and track how often your brand appears, what context it's mentioned in, and how you compare to competitors.
See where you're winning — and where you're invisible.
Get a free audit of how your brand shows up across Google, AI assistants, and answer engines. No obligation, just clarity.